Botanical Accuracy

Welcome to the "Better Botanical Business Bureau", where botanical mistakes in commercial and public venues and products are showcased and corrected. It is not unusual with products, ingredients, and images used in media, design, and commercial works to be presented with the wrong common names, wrong species names, and/or wrong ingredients. This blog provides scientific and educational information to correct such mistakes as part of a global effort to increase botanical knowledge.

Saturday, March 23, 2013

Neutrogena: INCI and scientific species names

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Screenshot of Neutrogena Naturals Lip Balm, from Neutrogena's website (c) Neutrogena , fair use. Neutrogena properly lists the sci...
Friday, March 22, 2013

eHow: yellow thistle is a burdock, and more problems

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eHow.com has an article about ' Thistle Plants with Yellow Flowers & Purple Leaves ', where they say: "The thistle is a c...
Wednesday, March 20, 2013

Aveda: The lipstick plant

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The plant Bixa orellana (family Bixaceae) is commonly called 'lipstick plant' and it is the plant we get the red coloring annato an...
Tuesday, March 19, 2013

Weleda: Wrong centaury

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Weleda is a company providing skincare, health, and beauty products based on natural ingredients and biodynamic principles.  They list their...
Monday, March 18, 2013

Apple's Siri ad: wrong poison oak

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Ad for Siri and iPhone 4 in The Economist.  Photo by Vilseskogen on Flickr, Creative Commons license. In July 2012 Apple ran a print-a...
Saturday, March 16, 2013

Burt's Bees: Canola oil plant

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The beauty and skin product company Burt's Bees gets a lot of their botany fully correct in their online ingredient list, but manage to ...
Friday, March 15, 2013

Royal Copenhagen: Flora Danica (example 2)

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In this earlier post I explained the background of the Flora Danica series produced by Royal Copenhagen.  Here is another new design from 2...
Thursday, March 14, 2013

Canada's government: Wrong maple on the money

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Canada's new $20 bill, 2012. Copyright: CBC. As reported by CBC Canada a little while ago, botanists in Canada have shown that the ...
Tuesday, March 12, 2013

Royal Copenhagen: Flora Danica (example 1)

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One of the most expensive china sets in the world, Flora Danica , is produced by the renowned company Royal Copenhagen , and the designs ...
Monday, March 11, 2013

LUSH: Kaffir Limes and Lime trees (Example 1-4)

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LUSH with its fragrant, colorful, and funky beauty products uses a lot of natural, plant-based ingredients.  They provide excellent informat...
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